BUILD 003. THEY HAVE INFORMATION. The decision is still unresolved.
LOOK. NAME THE RECURRING CHOICE. Do not start with content categories.
TEST. RECURRENCE. CONSEQUENCE. AMBIGUITY. FRAGMENTATION. Make the gap inspectable.
BOUNDARY. A SCORE IS NOT DEMAND. It proves neither fit nor willingness to pay.
OPPORTUNITY. BUILD THE DECISION PATH. Turn fragments into accountable choice and action.
SAVE. FIND THE MISSING SYSTEM. More content may not help.