BUILD 003 — Unserved Decision Discovery SCENE 1 BUILD 003. THEY HAVE INFORMATION. The decision is still unresolved. SCENE 2 LOOK. NAME THE RECURRING CHOICE. Do not start with content categories. SCENE 3 TEST. RECURRENCE. CONSEQUENCE. AMBIGUITY. FRAGMENTATION. Make the gap inspectable. SCENE 4 BOUNDARY. A SCORE IS NOT DEMAND. It proves neither fit nor willingness to pay. SCENE 5 OPPORTUNITY. BUILD THE DECISION PATH. Turn fragments into accountable choice and action. SCENE 6 SAVE. FIND THE MISSING SYSTEM. More content may not help. FINAL PROPOSITION More information does not fix a missing decision system.