BUILD 007 — The Product That Learns SCENE 1 BUILD 007. SHIPPING IS ONE-WAY. Collection alone is not learning. SCENE 2 CAPTURE. USE. OUTCOME. CORRECTION. NEED. Hear distinct signals. SCENE 3 ROUTE. PURPOSE. CONSENT. CONSEQUENCE. OWNER. Urgent corrections enter human triage. SCENE 4 CONTROL. CAN HUMANS CHANGE IT? They need evidence, authority, capacity, and escalation. SCENE 5 LOOP. CHANGE → VALIDATE → COMMUNICATE → MONITOR. Return improvements to observed outcomes. SCENE 6 LEARNING. FEEDBACK MUST CHANGE THE PRODUCT. Responsibly, visibly, and safely. FINAL PROPOSITION A product learns only when feedback can responsibly change it.