BUILD 008 — Data Is Not a Decision SCENE 1 BUILD 008. A WALL OF CHARTS. The decision is still missing. SCENE 2 START. NAME THE DECISION. Every metric must affect it. SCENE 3 EVIDENCE. SOURCE. FRESHNESS. COMPARISON. UNCERTAINTY. Context makes numbers legible. SCENE 4 ACTION. DECISION → OWNER → NEXT STATE. Add trigger, deadline, authority, escalation. SCENE 5 CONTROL. CONFLICTS NEED A PERSON. Dashboards expose; humans resolve. SCENE 6 OUTCOME. DATA MUST ENABLE ACTION. Visibility alone is not usefulness. FINAL PROPOSITION Data becomes useful when someone can decide and act.