BUILD 011. RECORDS LOOK THE SAME. Similarity is not identity.
STRUCTURE. WHAT KIND OF THING? Model entities before matching.
SUPPORT. IDENTIFIER. ATTRIBUTE. RELATIONSHIP. Every signal needs evidence.
CONFLICT. CONTRADICTIONS CAN SPLIT. Never average away authoritative mismatch.
REVIEW. RATIONALE + ROLLBACK. The score never merges records.
MINIMIZE. MATCH ONLY WHAT IS NECESSARY. Context determines identity.