BUILD 011 — Same Name Is Not Same Entity SCENE 1 BUILD 011. RECORDS LOOK THE SAME. Similarity is not identity. SCENE 2 STRUCTURE. WHAT KIND OF THING? Model entities before matching. SCENE 3 SUPPORT. IDENTIFIER. ATTRIBUTE. RELATIONSHIP. Every signal needs evidence. SCENE 4 CONFLICT. CONTRADICTIONS CAN SPLIT. Never average away authoritative mismatch. SCENE 5 REVIEW. RATIONALE + ROLLBACK. The score never merges records. SCENE 6 MINIMIZE. MATCH ONLY WHAT IS NECESSARY. Context determines identity. FINAL PROPOSITION Same name is not the same entity.