BUILD 056. A LIST OF ASSETS IS NOT A MOAT.
MAP EACH ASSET TO RIGHTS, PERMISSIONS, DEPENDENCIES, SUBSTITUTES, AND EVIDENCE.
POSSESSION, ACCESS, PERMISSION, CONTROL, AND OWNERSHIP ARE DIFFERENT CLAIMS.
REMOVE ONE SUPPOSED MOAT. RECOMPUTE FRAGILITY, SUBSTITUTES, AND UNSUPPORTED DEPENDENCIES.
A MAP CANNOT DETERMINE OWNERSHIP, VALUE, DEFENSIBILITY, OR COMMERCIAL SUCCESS.
TEST WHAT SURVIVES REMOVAL. MAKE RIGHTS AND FAILURE PATHS LEGIBLE.