WEBVTT

1
00:00:00.000 --> 00:00:05.000
BUILD 082. AUDIENCE ≠ DEMOGRAPHIC BOX. Personas cannot explain relationships.

2
00:00:05.000 --> 00:00:10.000
GRAPH. NEED. LANGUAGE. CONTEXT. Connect sources with caveats.

3
00:00:10.000 --> 00:00:15.000
EDGES. SOURCE. EVIDENCE. UNKNOWN. Never infer identity or personality.

4
00:00:15.000 --> 00:00:20.000
CLAIMS. TRUST ≠ INFLUENCE ≠ ACTION. Keep evidence types separate.

5
00:00:20.000 --> 00:00:25.000
BOUNDARY. A GRAPH DOES NOT DEFINE PEOPLE. No profiling or prediction.

6
00:00:25.000 --> 00:00:30.000
SAVE. UNDERSTAND RELATIONSHIPS. Retain contradiction, change, and unknown.