BUILD 082 — How Does This Audience Actually Think? SCENE 1 BUILD 082. AUDIENCE ≠ DEMOGRAPHIC BOX. Personas cannot explain relationships. SCENE 2 GRAPH. NEED. LANGUAGE. CONTEXT. Connect sources with caveats. SCENE 3 EDGES. SOURCE. EVIDENCE. UNKNOWN. Never infer identity or personality. SCENE 4 CLAIMS. TRUST ≠ INFLUENCE ≠ ACTION. Keep evidence types separate. SCENE 5 BOUNDARY. A GRAPH DOES NOT DEFINE PEOPLE. No profiling or prediction. SCENE 6 SAVE. UNDERSTAND RELATIONSHIPS. Retain contradiction, change, and unknown. FINAL PROPOSITION Understand the relationships.